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Compare Capabilities Side-by-Side to
Learn Why 1,100+ Partners Selected our Lift
Studies in 2024

SALES LIFT (CPG)

SALES LIFT (CPG)
Solutions
Competitor "A"

Data Source

Online and Offline
Receipt Capture

Frequent Shopper Program

Retailer Coverage

ALL

  • Big Box (Walmart)
  • Online (Amazon)
  • Club (Costco)
  • Specialty (Petco, Sephora)
  • C-Store (7-Eleven)

NO Walmart, Amazon,
or Costco


Small group of frequent shopper program retailers

Data Completeness

AVG 23+ panelist transactions per month

AVG < 5 panelist
transactions a year

Retailer Transparency

  • Data classified by retailer
  • Item-level detail

Retailer name not revealed

SALES LIFT (NON CPG)

SALES LIFT (NON CPG)
Solutions
Competitor "B"

Data Source

Direct Financial Inst. (Credit, Debit, ACH)

Rewarded Card/
Loyalty Program

Data Completeness

  • Captures all transactions for a household
  • Includes household income data

NO Walmart, Amazon,
or Costco


Small group of frequent shopper program retailers

Verticals Captured

Comprehensive coverage, including:


  • Subscription (Netflix)
  • Auto (Ford)
  • Financial (Visa)
  • QSR (McDonalds)
  • No income data
  • No Auto
  • No Financial
  • Limited Subscription

AUDIENCE

AUDIENCE
Solutions
Competitor "A"
Competitor "B"

Data Source

Direct Financial Inst.
(Credit, Debit, ACH)

Frequent Shopper Program

Rewarded Card/
Loyalty Program

CPG
Accuracy

Audiences created from deterministic retailer + CPG product purchases

Modelled from retailer-level purchases

NONE

Retailer
Coverage

ALL

  • Big Box (Walmart)
  • Online (Amazon)
  • Club (Costco)
  • Specialty (Petco, Sephora)
  • C-Store (7-Eleven)

AVG < 5
panelist transactions a year

ALL

Verticals
Covered

ALL verticals (except DTC pharma)

CPG only

No CPG, limited
QSR

BRAND LIFT

BRAND LIFT
Solutions
Competitor "A"

Panel Size

20M US, 70M Global, including B2B targets

Similar size without B2B targets

Social Media
Ad Capture

2M household meter that captures all social media platforms
(Meta, Tiktok, Pinterest, Youtube, etc)

Only some Facebook

Panel Quality

Periodically verified
against national census databases for accuracy

No additional datasets
to match against

Contextual Insight

Verbatim response analysis provides deep understanding into nuance + context of consumer attitudes

Also available as an add-on

iOS Data Capture

High-value IOS user data recorded by not using cookies

Not possible to measure IOS

Data Enrichment

Sales and foot traffic analysis (Brand Lift+) to enrich KPI and outcomes

Not available

Privacy

  • 100% opt-in panelists
  • NO PII is ever used or shared

N/A

Massive Single Source Datasets Capturing
Exposure and Outcome Permit Full Funnel Attribution

Data Sources

sales

Sales (receipts, bank, card)

survey

Survey (panel network)

online visitation and foot traffic

Online Visitation & Foot Traffic

Channels

Web/Mobile/CTV

Web/Mobile/CTV

Linear TV

Linear TV

Social

Social

Print

Print

OOH/DOOH

OOH/DOOH

Radio

Radio

In-Store

In-Store

funnel

“Bundling full funnel measurement into our sales pitch has substantially improved our win rate.”

VP, Leading Multi-Media Company