MORE RELIABLE ATTRIBUTION.
BETTER RESULTS.
SALES LIFT (CPG)
Data Source
Online and Offline
Receipt Capture
Frequent Shopper Program
Retailer Coverage
ALL
- Big Box (Walmart)
- Online (Amazon)
- Club (Costco)
- Specialty (Petco, Sephora)
- C-Store (7-Eleven)
NO Walmart, Amazon,
or Costco
Small group of frequent shopper program retailers
Data Completeness
AVG 23+ panelist transactions per month
AVG < 5 panelist
transactions a year
Retailer Transparency
- Data classified by retailer
- Item-level detail
Retailer name not revealed
SALES LIFT (NON CPG)
Data Source
Direct Financial Inst. (Credit, Debit, ACH)
Rewarded Card/
Loyalty Program
Data Completeness
- Captures all transactions for a household
- Includes household income data
NO Walmart, Amazon,
or Costco
Small group of frequent shopper program retailers
Verticals Captured
Comprehensive coverage, including:
- Subscription (Netflix)
- Auto (Ford)
- Financial (Visa)
- QSR (McDonalds)
- No income data
- No Auto
- No Financial
- Limited Subscription
AUDIENCE
Data Source
Direct Financial Inst.
(Credit, Debit, ACH)
Frequent Shopper Program
Rewarded Card/
Loyalty Program
CPG
Accuracy
Audiences created from deterministic retailer + CPG product purchases
Modelled from retailer-level purchases
NONE
Retailer
Coverage
ALL
- Big Box (Walmart)
- Online (Amazon)
- Club (Costco)
- Specialty (Petco, Sephora)
- C-Store (7-Eleven)
AVG < 5
panelist transactions a year
ALL
Verticals
Covered
ALL verticals (except DTC pharma)
CPG only
No CPG, limited
QSR
BRAND LIFT
Panel Size
20M US, 70M Global, including B2B targets
Similar size without B2B targets
Social Media
Ad Capture
2M household meter that captures all social media platforms
(Meta, Tiktok, Pinterest, Youtube, etc)
Only some Facebook
Panel Quality
Periodically verified
against national census databases for accuracy
No additional datasets
to match against
Contextual Insight
Verbatim response analysis provides deep understanding into nuance + context of consumer attitudes
Also available as an add-on
iOS Data Capture
High-value IOS user data recorded by not using cookies
Not possible to measure IOS
Data Enrichment
Sales and foot traffic analysis (Brand Lift+) to enrich KPI and outcomes
Not available
Privacy
- 100% opt-in panelists
- NO PII is ever used or shared
N/A
Massive Single Source Datasets Capturing Exposure and Outcome Permit Full Funnel Attribution
Data Sources
Channels
“Bundling full funnel measurement into our sales pitch has substantially improved our win rate.”
VP, Leading Multi-Media Company