How we are different
Survey respondent accuracy falls on longer surveys, so traditional providers keep surveys short, but then has a really limited understanding of the respondent.
ABCS uses passively collected Watch and Buy variables to design Test vs Control experiments, giving the best accuracy.
Ad Measurement done right
ABCS measures ad effectiveness on the entire consumer journey, across all platforms (TV, CTV, digital, mobile). Our ability to organize and analyze the behaviors of millions of consumers is far beyond traditional ad measurement solutions.
Full consumer journeys that deliver
Real people, connections and more
Advertisers demand measurement across entire sales funnel
ABCS Insights provides full funnel measurement
ROAS not only measured by short term sales effect
Engagement plus 1000+ more insights
Measuring Impact at Every Step of the Funnel
ABCS takes the "best in class" approach to measuring different parts of the consumer journey. Instead of limiting data to certain modality or vendor, ABCS uses all data channels to present a holistic and accurate picture of the return on ad spend.
- Test vs Control Methodology
- Automated Receipt Collection
- Browser Plug-in information
- Point of Sale Integration
- Loyalty Card Programs
- Credit Card Purchase Information
- And More...
Capture insights from hard-to-measure platforms like IOS and “Walled Gardens” with Best-in-class Test vs Control methodology based on prior purchase history and brand metrics.
First and only solution to quantify the dollar value and ROAS of upper funnel brand effects. Understand the deep and persistent impacts of your ads, from awareness to purchase. Reveal changes in online search, site visitation, and online/offline purchases. Compare to industry benchmarks to get longer-term effects after the campaign is over.
As a technology-first company, ABCS provides cookie-free measurement for tomorrow’s campaigns. No complex integrations or “tagging and tracking” needed
the long-term effect [of advertising] still exists, with total sales lifts ranging from 1.8 to 4.5 times the initial lift
Kellogg and CBS study, June 2014